Why You Sometimes Take Trades You Didn’t Want To Take

So often I hear from my traders that they saw a trade setting up let’s say to the short side. They even alerted their trading buddies about that opportunity or posted on the forum that there is a great short setup. Yet suddenly they find themselves going long on that great short trade and it all goes unnecessarily wrong.

Could it be that some subliminal messages have been interfering with their analysis? In the following Derren Brown video you could find some explanation about how the power of subliminal messages can have a detrimental affect on our trading behavior: